Ultimate Guide for Solopreneurs
We test, review, and recommend tech, gear, and strategies solo entrepreneurs, founders, and small business owners need to grow smarter.
Updated August 22, 2025
What is a Solopreneur?
A solopreneur is a one-person powerhouse, handling everything—from marketing to customer service to bookkeeping. Freelancers, consultants, and online shop owners often fall into this category. While entrepreneurs build scalable businesses and small business owners may operate with a team, solopreneurs focus on managing a one-person operation efficiently and effectively. Independence is your superpower.
What Every Solopreneur Needs
No matter the size, every business today needs a few essentials. Our in-depth guides are built to help you move faster, save money, and avoid rookie mistakes. Explore our Guides!
A Professional Website - Your website is your digital storefront. It’s where customers learn, trust, and buy from you. Without one, you’re invisible. Squarespace is our number one pick as it has everything you need to build a clean, professional site in days—not months. Coming Soon! Read the Ultimate Squarespace Guide
A Social Media Presence - Social platforms connect you directly with your audience. From YouTube for education to Instagram for brand building, social media creates awareness and community.
The Right Tools For Every Business - From email marketing software to productivity apps, smart tools make your business run smoother without adding extra hours to your day.
More Coming Soon…SEO, email marketing, finance tools, productivity hacks—our library is always growing.
Becoming a Smartish Investor
Business doesn’t come with a manual—but it does come with choices. At Smartish Investor, we’ll help you make the smarter ones (without the overwhelm). Because the truth is… success isn’t about being perfect—it’s about being smartish.